White Chalk Road appoints Camille Dawson to newly created AI Lead role
Perth-based digital marketing agency White Chalk Road has appointed Camille Dawson to the newly created role of AI Lead, underscoring the agency’s growing focus on AI-driven solutions for digital marketing strategies.
This strategic appointment reflects White Chalk Road’s commitment to staying at the forefront of digital marketing evolution, with AI playing a pivotal role in transforming how businesses connect with their audiences. Dawson will lead the agency’s efforts to utilise AI across client strategies and service offerings.
In her new role, Dawson will help clients unlock the potential of AI and data to enhance campaign performance, improve customer engagement, and drive measurable business results. Her appointment is a key step in White Chalk Road’s vision to integrate smart, data-driven technologies across its marketing capabilities and deliver future-ready solutions to clients.
“Camille’s appointment is a no-brainer – we need to be innovating with AI to help our clients stay ahead of changes in the industry,” said Sarah Green, General Manager of White Chalk Road. “Her expertise in data and AI will be instrumental as we deepen our digital capabilities. Camille brings not only technical knowledge but also a passion for applying AI in practical, business-enhancing ways. We’re excited to have her lead this essential area of growth.”
Dawson said: “After two years as a Search Marketing Manager at White Chalk Road, I’m thrilled to use my deep knowledge of our unique strategies and processes, to find innovative solutions harnessing the power of AI tools. AI has the power to completely reshape how brands engage with customers, and I’m looking forward to helping our clients leverage that potential to drive smarter, more impactful strategies.”
Dawson will continue to work with a select client portfolio, while focusing on the AI Lead role, incorporating the new technologies into existing client strategies.
The appointment also reflects the central role that data and AI now play in White Chalk Road’s strategic approach to digital marketing. These technologies are at the core of the agency’s ability to offer clients cutting-edge services in SEO, paid advertising, content strategy and more.
Dawson brings over 5 years of experience in digital strategy, data analytics, and marketing technology. She most recently led the implementation of AI-driven content creation for existing White Chalk Road clients, tailored to their specific brand voice, and utilising keyword research to create optimised content.
This appointment ensures White Chalk Road is well-positioned to continue delivering innovative, data-informed digital marketing strategies that help clients thrive in an increasingly AI-driven world.
Register for FREE HERE and receive the Campaign Brief WA Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.