Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls

November 17 2025, 1:51 pm | BY Adam Shaw | No Comments

Rare was the big winner at the 36th PADC Skulls Awards, held Friday night, bringing home 6 Gold Skulls and the Best of Show award for WA Primary Health Alliance’s ‘The Black Puppy’ . Overall 17 Gold, 32 Silver and 31 Bronze were awarded, with Gold winners including Berlin, Good Drinks Australia, Wildlings, KWP+Partners, The Brand Agency, Gatecrasher Advertising, Nani Creative, Anthologie, Clockwork Films WA and Beautiful Pictures.

 

Rare also took home four Silver and 2 Bronze, along with their six Gold Skulls. Three Gold Skulls were awarded to ‘The Black Puppy’ in the Film, Integrated Campaign, and Strategy, Media, PR & Promotion categories. Their three other Gold wins were for the Department of Health’s ‘Hard to Spell’ campaign in the Social Media, Out of Home and Experiential and Integrated Campaign categories.

The agency’s Silver Skull winners included ‘The Black Puppy’ in Film; Save African Rhino Foundation ‘Mission: Extinction’ in Out of Home and Experiential; ‘Hard to Spell’ in Communications Crafts (Copywriting); and ‘World Police & Fire Games’ in Digital.

Bronze Awards:
Save African Rhino Foundation – Mission: Extinction – Integrated Campaign
World Police & Fire Games – ‘World Police & Fire Games’ – Design

Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls

Berlin & Beautiful Pictures took out Gold in the Social category for WA Forest Alliance & Ricky England’s ‘The Protest Puppet’.

Berlin also received Gold for ‘High Fryer’ for Kitchen Warehouse in Integrated Campaign. The ‘High Fryer eDM’ was then awarded Silver in Digital.

Berlin’s ‘Big Gas Is Taking the Piss’ for The Australia Institute took out Silver in Integrated Campaign.

Bronze Awards
The Australia Institute – ‘Big Gas Is Taking the Piss’ – Film
Kitchen Warehouse – ‘High Fryer’ – Out of Home and Experiential

Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls

Good Drinks Australia scored Gold in both the Design and in Communications Crafts (Art Direction & Design) categories for Magners’ ‘Real to Our Core’. The campaign also won Silver in Integrated Campaign.

Bronze
Magners – Magners ‘Peelboard’ – Out of Home and Experiential

Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls

Wildlings scored a Gold in Design for Perth Wildlife Hospital’s ‘The Method’. The campaign also won 2 Silver awards in Radio, Streaming & Audio; a Silver in Film and another Silver in Print and Publication.

Vinnies ‘Fabric of Life’ also picked up Silver in Communications Crafts (Long-form copy), bringing the agency’s overall total to 5 Silver.

Bronze
Perth Wildlife Hospital – ‘The Method’ – Film
Perth Wildlife Hospital – ‘The Method’ – Print and Publication
Perth Wildlife Hospital – ‘The Method’ – Print and Publication

Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls

KWP+Partners’ ‘Lives Worth Living’ for Motor Accident Compensation Commission NT (MACC) took out a Gold Skull in Film.

Their RSPCA WA campaign ‘This Is Love’ was awarded 4 Silvers across the Film and Communications Crafts categories.

Bronze Awards
Motor Accident Compensation Commission NT (MACC) – ‘Lives Worth Living’ – Radio, Streaming & Audio
RSPCA WA – ‘This Is Love’ – Communications Crafts (Editing)

Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls

The Brand Agency won the only Gold skull handed out in the Radio, Streaming & Audio categories for Foodbank WA’s ‘Raining Bacon’. The same ad scored Silver in Radio, Streaming & Audio.

Bronze Awards
Department of Transport – ‘Red Plates’ – Communications Crafts (Copywriting)
Department of Transport – ‘Red Plates’ – Radio, Streaming & Audio
Department of Transport – ‘Red Plates’ – Radio, Streaming & Audio
Meander Honey – ‘Meander Honey’ – Design

Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls

Gatecrasher Advertising’s ‘People Like You’ campaign for Western Australia Police Force took out Gold in the Integrated Campaign category, along with a Silver in Film.

Bronze
Road Safety Commission – ‘Speed Shatters Excuses’ – Film

Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls

Nani Creative’s ‘Coercive Control – A Story That’s Not Ours’ for the State Government of Western Australia picked up Gold in Integrated Campaign and a Silver in Strategy, Media, PR and Promotion.

They also picked up a Silver in Design for ‘The story behind our 2025 First Nations Jersey’ for the West Coast Eagles.

Bronze
West Coast Eagles – ‘The Story Behind Our 2025 First Nations Jersey’ – Strategy, Media, PR and Promotion

Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls

Anthologie scored a Gold Skull in Digital for ‘Hidden Impact: Why WA Is No Place for Poverty’ for No Place for Poverty.

‘It’s Okay to Feel’ for 20Talk by Clockwork Films WA won Gold in the Communications Crafts category for Cinematography. Clockwork also won a Silver for ‘Rio Tinto Into’ Communications Crafts (Editing).

Bronze Awards
20Talk – ‘It’s Okay to Feel’ – Film
Road Safety Commission – ‘Not Worth the Risk’ – Communications Crafts (Direction)
Road Safety Commission – ‘Not Worth the Risk’ – Communications Crafts (Cinematography)

Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls

Beautiful Pictures won a Silver in Communications Crafts (Direction) for this year’s Best of Show winner, ‘The Black Puppy’.

Bronze
Good Drinks Australia – Matso’s Brewing – ‘Unseriously Hot’ – Communications Crafts (Cinematography)

Block scored 2 Design Silvers for Pardoo Wagyu Corporation’s ‘Born of Two Worlds’. ‘Indulge: More. Sugar: Less.’ for Denada also picked up Silver in Communications Crafts (Photography).

Bronze Awards
Kitchen Warehouse – ‘Wolstead: For Those Who Know’ – Design
Kitchen Warehouse – ‘Wolstead: For Those Who Know’ – Design
Juluwarlu Group Aboriginal Corporation – ‘I Came Around in Circles’ – Design

Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls

Moonsail won 3 Silver Skulls for 3 separate campaigns for the Public Transport Authority: ‘Travel Condensed’ in Communications Crafts (Copywriting), ‘Windows Into the Seasons’ in Communications Crafts (Illustration) and ‘Paint the Town’ in Communications Crafts (Original Composition).

Bronze
Public Transport Authority – ‘Travel Condensed’ – Film

Juicebox won a Design Silver for Curtin Frontier Institute for Geoscience Solutions (CFIGS).

Bronze
The Floating Forest – Digital

303 MullenLowe’s ‘Mermates’ campaign for Royal Life Saving WA scored a Silver award in Design.

Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls

Hammer Creative’s Perth Football League ‘Whitford AFC: 50 Years Strong’ took out Silver in Communications Crafts (Direction)

Lush took home a Silver in Communications Crafts (Motion Design) with Nani Creative for Department of Premier and Cabinet Coercive Control Campaign: “A Story That’s Not Ours” Animation.

Bronze Awards
Lush / Wildlings – Short Back and Sidewalks – ‘Short Back and Sidewalks VFX’ – Communications Crafts (Digital visual effects and animation)
Nani Creative – ‘NSW Youth Justice: After Court Support’ – Communications Crafts (Motion design)

VML scored three Bronze Skulls for:
Anglicare WA – ‘Christmas Isn’t Always Merry’ – Out of Home and Experiential
Anglicare WA – ‘Being Homeless Is Hard Work’ – Out of Home and Experiential
Anglicare WA – ‘Being Homeless Is Hard Work’ – Print and Publication

Two from Two picked up a Bronze for:
Roaming Spirits – ‘Roaming Spirits’ – Design

Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls Rare steals the show at 2025 PADC Skulls Awards: WA Primary Health Alliance’s ‘The Black Puppy’ campaign wins Best of Show and 3 Gold skulls