The Brand Agency retains Kleenheat creative

In a highly competitive two-stage tender process, The Brand Agency has been re-appointed to the Kleenheat business.

The agency has been Kleenheat’s retained creative agency for nearly ten years, helping the natural gas retailer to grow from a market share of 8% to almost 30%, becoming number two in the Western Australia natural gas market. The re-appointment of The Brand Agency means the partnership will be extended by up to five years.

The Brand Agency were first appointed to the account in 2016 following a competitive pitch.

Felicity Fawcett, Kleenheat Campaign Marketing Manager, said: “We were impressed by the outstanding creativity and expertise demonstrated by WA agencies during our recent tender process. That said, we’re delighted to continue our long-standing partnership with The Brand Agency. We have a wonderful team at TBA, and I’m looking forward to working together on distinctive and effective campaigns and creative in the years to come.”

Evan Murie, Business Director at The Brand Agency, said: “Kleenheat has been one of The Brand Agency’s blue-chip accounts for the past decade. They are an amazing client who champions creativity and values our ongoing strategic support as a true partnership. I’m very excited about the great work we’ll achieve with them over the next five years.”

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