Top Jobs: Seven West Media and Trilogy

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Seven West Media – Strategy & Integration Manager

Seven West Media is seeking a commercially minded media strategist to work within our high-performing Strategy team.

This newly created role bridges research, insights and strategy turning audience data into powerful commercial stories. Sitting at the intersection of content, sales, marketing and product, it’s ideal for someone with a background in media planning, audience strategy, integration or research who thrives on collaboration and big-picture thinking.

You will help shape market-leading media solutions working closely with internal teams to craft insight-led narratives that drive results.

If you are a confident presenter, a sharp storyteller, and love turning data into ideas – this is your next move.

About the role:
• Lead the development of strategic, insight-led commercial proposals
• Translate audience data into compelling stories that drive revenue
• Collaborate with sales, marketing, product and content teams
• Support the Head of Strategy on commercial and audience initiatives
• Craft high-impact presentations and strategic documents
• Mentor junior team members and champion best practice
• Stay across media trends and audience behaviours
• Manage multiple projects in a fast-paced environment

About you
• 5–8+ years in strategy, media planning, research or audience-focused roles
• Strong analytical skills and the ability to turn data into strategy
• Excellent storytelling and presentation skills
• Confidence presenting to senior stakeholders
• Proficiency in PowerPoint, Excel and the Microsoft Office suite
• A solid understanding of the Australian media landscape
• A collaborative mindset and strong interpersonal skills
• High attention to detail and the ability to juggle priorities

Why You Will Love Working Here?
• Work with WA’s leading news, sport & entertainment brand
• Perks Galore: Salary sacrifice, paid parental leave, and an employee perks program.
• A vibrant, creative culture where your ideas and energy will be valued.

About us
Seven West Media is WA’s leading news, sport and entertainment brand. We connect with millions of Australians every day through iconic platforms like Channel Seven, The West Australian, 7plus, PerthNow, The Nightly and more.

If you’re curious, creative and ready to make an impact in a role that blends data, storytelling and strategy we would love to chat.

Click ‘Apply Now’ to submit your resume and join one of Australia’s most prominent media companies.

Please note, only applicants with valid Australian work rights will be considered. Seven West Media is an equal opportunity employer committed to fostering diversity and inclusion.

If you’re interested in finding out more about this role, you can reach out directly to Alicia Campbell alicia.campbell@wanews.com.au.

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Trilogy – Search & Integration Manager

About The Role
Are you a digital marketing strategist skilled in SEM, SEO, CRMs, and weaving together data-driven insights? We’re looking for someone who gets excited about creating smart, integrated digital campaigns that deliver outstanding ROI for clients. At Trilogy, you’ll play a key part in our digital team, contributing to key client accounts while collaborating broadly with our specialists to elevate overall client success. If you’re passionate about turning strategy into real-world results, pioneering new ideas in search and data, and applying your skills across a diverse range of brands, we’d love to hear from you.

As the Search & Integration Manager, you will be instrumental in strategically leading, developing, and integrating Search Engine Marketing (SEM), Search Engine Optimisation (SEO), User Experience (UX) insights, Customer Relationship Management (CRM) strategies, and data integration initiatives. This pivotal role requires a seasoned expert to design and manage integrated strategies that break down traditional silos, ensuring seamless execution from planning through to reporting for key Trilogy clients.

Primary Responsibilities:
• Develop, implement, and meticulously manage comprehensive SEM strategies across key platforms such as Google Ads (Search, Shopping, Display, Video) to achieve client objectives and KPIs.
• Spearhead the development and execution of comprehensive, data-driven SEO strategies (on-page, off-page, technical) to significantly improve organic search rankings, drive qualified traffic, and increase conversions.
• Analyse user behaviour on client websites using analytics and UX tools (e.g., Hotjar, Clarity, Google Analytics) to provide actionable UX recommendations, optimising pathways for traffic generated by search campaigns.
• Develop and implement sophisticated CRM strategies (utilising Zoho, Salesforce, HubSpot) to enhance customer engagement, optimise lead nurturing, and improve customer retention, including strategic data segmentation and automated workflow creation.
• Oversee the strategic integration of data from diverse sources (advertising platforms, web analytics, CRM databases, client databases) to create a cohesive data ecosystem for comprehensive analysis and insightful reporting.
• Serve as the primary point of contact and a key strategic digital advisor for assigned key clients, building strong, trusted relationships and developing tailored integrated digital strategies.
• Champion best practices across digital disciplines, foster innovation in digital marketing approaches, and systematically enhance the agency’s capabilities in advanced search methodologies and complex data integration.
• Conduct in-depth keyword research, thorough competitor analysis, content gap analysis, and precise audience targeting to optimise campaign performance and identify strategic opportunities.
• Manage and implement marketing and analytics tags effectively using Google Tag Manager (GTM).
• Collaborate closely with cross-functional teams, including technical specialists, creative professionals, and account management, to ensure cohesive strategies and flawless execution.

Qualifications/Experience:
• A minimum of 3-4 years of hands-on experience in a dynamic digital marketing role, with a demonstrable strong focus on SEM, SEO, and data analysis.
• Proven experience in developing, implementing, and managing integrated digital marketing strategies that successfully incorporate SEM, SEO, UX considerations, and CRM functionalities.
• Essential: Demonstrable agency experience, with a track record of managing multiple clients and complex projects simultaneously in a fast-paced, deadline-driven environment.
• A proven history of successfully managing client relationships, taking ownership of digital performance, and consistently achieving key business objectives for clients.
• Practical, hands-on experience with Google Ads (Search, Shopping, Display, Video)
• Hands-on experience with specified CRM platforms (Zoho, Salesforce, HubSpot), including capabilities in customer segmentation and workflow automation.
• Strong proficiency in Google Analytics (GA4) for comprehensive tracking, analysis, and reporting, and proficient in using Google Tag Manager (GTM).
• Experience with data integration projects, including connecting different marketing platforms and data sources.
• Mandatory: Current Google Search Certifications (e.g., Google Ads Search Certification). Additional certifications in Google Analytics (GA4), Google Tag Manager, HubSpot, Salesforce, or Zoho are highly advantageous.
• Competency with common Content Management Systems (e.g., WordPress) for minor website updates; basic HTML/CSS understanding is advantageous.
• Exceptional strategic thinking, analytical, problem-solving, communication, and presentation skills.
• A “T-shaped” skillset: deep expertise in at least two core areas (e.g., SEM and Data Integration, or SEO and CRM), complemented by a solid, functional understanding of the others.
• Full working rights within Australia.

And most importantly…be super passionate about all facets of integrated digital marketing, data-driven strategies, and innovation in search and data integration! We’re inspired by cutting-edge integrated campaigns and ideas, and we want you to be too! A proactive mindset, a strong sense of ownership, and a genuine eagerness to stay updated with the latest digital marketing trends are key.

To apply contact David Clarke, Director of Digital at Trilogy.

About Trilogy
Trilogy Advertising & Marketing is an award-winning full-service agency providing end-to-end brand and marketing communication solutions for a range of valued clients in diverse industry categories. Focused on results, we create effective solutions to connect people with people, and build better brands. Now 22 years strong, we are a team of strategic, creative, digital, and production specialists all under one roof. We work hard – but have lots of fun while doing it. We’re a close-knit team that values collaboration and everyone’s contributions.

Enjoy a welcoming office environment, proximity to the best local coffee haunts, cuddles with our regular office pups, fresh fruit delivered weekly, killer cheese boards, and access to industry-certified training opportunities and meaningful opportunities for ongoing professional development.

Trilogy is an equal opportunity employer.

 

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