PADC hosts ‘The Collaboration Effect’ panel with Media Tonic, News Corp and The Growth Distillery

The Perth Advertising and Design Club (PADC), in partnership with Media Tonic, has wrapped a sold-out edition of its Commune series, The Collaboration Effect, held last Thursday afternoon at Lawson Flats. The event brought together creatives, strategists, clients and media professionals to unpack how campaigns truly stand out when creative thinking and media strategy connect with context.

Guest keynote speaker Dan Krigstein, Director of The Growth Intelligence Centre and The Growth Distillery in Sydney, led proceedings with successful strategies of when creativity and media truly connect, followed by some deep insights into why the alignment of creativity, media and context is a critical multiplier for effectiveness.

Following the keynote, a panel of industry leaders representing client, creative, strategy and media perspectives sparked a dynamic conversation around what it takes to create campaigns that cut through in the current landscape. Led by René Migliore (PADC Patron and Managing Director at 303 MullenLowe), the panel featured Vici Richardson (Head of Brand and Growth at HBF Health), Paige English (Head of Perth at Initiative Media), and Dav Tabeshfar (Creative Director).

“The energy in the room, and the diverse audience from across the sector, reinforced the industry’s appetite for stronger collaboration and smarter partnerships,” says Migliore. “It further cements the importance of bringing diverse disciplines together early in the process and the PADC are proud to be an advocate for this. Thanks again to Dan, Media Tonic and News Australia”.

The event was capped off by another successful PADC-U-There event upstairs at Luis Bar, where nearly 100 of Perth’s creative community gathered, counting down to this year’s PADC Skulls Awards on 14 November.

Get your tickets now for the PADC Skulls Awards here.

Photos by Andrew Siney, @d03ker