Mamamia expands west with appointment of Jessica Steliou to Lead WA Sales

Jessica Steliou has joined Mamamia, Australia’s largest independent publisher, in the newly created role of Head of Sales – WA.

The appointment represents a new era for Mamamia in Western Australia with the first local sales appointment. The role, which reports into Chief Revenue Officer Georgie Nichols, will strengthen the Mamamia’s commercial leadership team and accelerate its partnerships in the Western Australia market. Digital Loop continues to look after Mamamia until October 29th.

Steliou is a highly respected Media Sales executive in Western Australia with 12 years experience across Broadcast, Print, Radio & Digital. She joins Mamamia from ARN where her most recent role was Agency Account Director.

Steliou said: “I’m delighted to be joining Mamamia as Head of Sales – WA. The opportunity to contribute to a purpose-led business that’s genuinely committed to making the world a better place for women is incredibly meaningful.

“My passion for women’s empowerment & background in media makes this an exciting and natural next step. I’m looking forward to getting out to market and showcasing Mamamia’s incredible assets!”

Georgie Nichols, Chief Revenue Officer at Mamamia, said: “With the incredible growth we’ve seen across the Mamamia business, expanding our on-ground presence into Western Australia was a natural next step. WA is an important and dynamic market, and having independent representation there allows us to build even stronger partnerships with our clients.

“Jess is one of the most respected and purpose-driven commercial leaders in the market and her track record speaks for itself. As a 2024 B&T Women in Media Award winner and two-time Media i WA Audio Salesperson of the Year, she brings a deep understanding of clients, audiences and outcomes. We’re thrilled to have her join the Mamamia Commercial Leadership team.

“I’d also like to thank Chris Coufos and the Digital Loop team for their incredible partnership and representation of the Mamamia brand over many years in WA, and wish them every success in the future.”