2025 WAFL season sees strong growth across TV and streaming

The Seven Network’s coverage of the 2025 WAFL season delivered record growth across Seven and 7plus Sport, highlighting the League’s expanding reach and popularity in Western Australia.

All WAFL matches were available to stream on 7plus, with the season’s digital audience up 150% year-on-year. The 2025 WAFL Grand Final drew a total TV audience of 80,980, a 10% increase on last year’s event, with streaming viewership soaring 63%.

The WAFL Finals Series also saw robust gains, with the average total TV audience up 12% on 2024. Across 21 broadcast matches, the WAFL achieved an average total TV audience of 27,800 and reached more than 995,600 West Australians throughout the season.

The 2025 WAFL season demonstrates that a growing combination of Total TV and digital audiences is positioning the league for continued expansion, with fans increasingly engaging across multiple platforms to follow the excitement of WAFL football.

Todd Baker, Executive Manager – Brand & Growth at WA Football, said: “WA Football is delighted with the results of the 2025 season. The growth across both Seven and 7plus highlights the increasing appetite for WAFL football and it is pleasing to see that fans are embracing the flexibility to watch footy how and when they want.”

“WA Football has been long standing partners with the Seven Network and so we are thrilled to record such strong results alongside them. There’s great excitement about the momentum building for the years ahead.”

Seven’s Western Australia Sales Director, Damien Hampson, said: “The 2025 WAFL season has shown just how passionately West Australians engage with their footy, and how many more are turning to 7plus Sport for their footy coverage.

“The growth across 7plus reflects fans’ evolving viewing habits and offers exciting opportunities for our partners to connect with audiences in new ways.”