VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6

September 9 2025, 7:41 am | BY Adam Shaw | 1 Comment
VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6

VML has taken out the Australian Agency of the Year title in Campaign Brief’s THE WORK 2025. VML led the Australian agency pack with 35 Acceptances, followed by DDB at #2 with 32 Acceptances, Howatson+Company at #3 with 27 Acceptances, ATime&Place at #4 with 26 Acceptances, Bear Meets Eagle On Fire at #5 with 18 Acceptances and HERO at #6 with 17 Acceptances.

 

Showpony Advertising and TABOO share the #7 spot with 14 Acceptances apiece, followed by DIG at #9 with 10 Acceptances and KWP + Partners at #10 with 9 Acceptances.

Connecting Plots and Today the Brave share the #11 spot with 6 Acceptances apiece.

Brainheart, Haven’t You Done Well, MBCS, SICKDOGWOLFMAN and We Are Social share the #13 spot with 4 Acceptances apiece, followed by Dentsu Creative Australia at #18 with 3 Acceptances.

TRP Agency, 303 MullenLowe, Chimera Project, DPR&CO and JimJam share the #14 spot with two Acceptances apiece.

Chris Rowson Australia, Supersolid, Twitch Brand Partnership and Ward7 share the #24 spot with 1 Acceptance apiece.

This is the 23rd year of THE WORK, which is recognised as a true record of creativity for the entire region and features the very best advertising of the year from Asia, Australia and New Zealand.

This year 241 agencies and production companies entered Campaign Brief’s The Work 2025. There were a record 4,349 entries overall (up from 4,189 entries last year), with the most entries coming from Australia (827), Thailand (796), Philippines (680), India (617), Taiwan (324) and Singapore (281).

Notable work from VML included 1001 Optometry ‘The Hidden Eye Test’, KitKat ‘The Break Chair’, WorkSafe Victoria ‘Don’t Cross the Line’, The Lottery Corporation ‘Lucky Lotteries’, SP Lager ‘No excuse for domestic violence’, Rio Tinto ‘Into’, RACQ ‘You with RACQ?’, Luma ‘HER Board’, Hellman’s ‘Mayo on the Outside (of Toast)’, Gage Roads Brew Co ‘MAPS Made for Yewww’, Australian Navy ‘I am a submariner’ and ADF Careers ‘Unlike any other job’.

VIEW THE ASIA-PACIFIC COVERAGE
VIEW THE FULL NETWORK OF THE YEAR COVERAGE




VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6










VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6


Notable work from DDB included Made by Dyslexia|Virgin ‘The University of Dyslexic Thinking’, Solid Lines ‘The Forbidden Flagmoji’, Vodka Cruiser ‘Hex Your Ex’, ACCIONA ‘Turbine Made Surfboard’ ACCIONA ‘Now it’s possible’, Mr Chen’s ‘Find Aunty Chen’, Crikey ‘Bullshitometer’, and Coles ‘Make This Christmas More Delicious’.

 






VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6

VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6

Notable work from Howatson+Company included Petbarn ‘Puppies + Kittens’, Qantas ‘Already Proud’, Allianz ‘Care you can count on’, UNICEF ‘Appeal Appeal’, Triple J ‘Rejenerated’, TK Maxx ‘Christmas’, TK Maxx ‘Big Brands, Small Prices’, iSelect ‘Myth of Susan’, iSelect ‘Pig Life Crisis’, iSelect ‘Second Husband’, TLC ‘Life Changing Care’, OMA ‘Life without OOH’, Domain ‘Know What We Know’.

 







VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6









Notable work from ATime&Place included Suzuki ‘The Suzuki Index’, Suzuki ‘Complete Waste of Money’, Suzuki ‘Slimny’, Suzuki ‘Frenzy Responsibly’, Suzuki ‘Selling Cars To Kids’, Balter ‘Beers Do Come True’, Balter Cerveza ‘Celebrity Endorso’, Deloitte ‘Intella’, UniSuper ‘Never Too Late Show’, and MADC ‘Persistence Pays’.

 



VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6


VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6

Suzuki – Selling Cars to Kids:

 







Notable work from Bear Meets Eagle On Fire included Telstra ‘Better on a Better Network’, Telstra ‘Wherever we go + Duet’, Telstra ‘Together is for Christmas’, Telstra ‘Silent Films’, Telstra ‘Wherever Your Business Goes’, and Bankwest ‘Just Enough Bank’.

 





VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6 VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6








VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6

Notable work from HERO included Maybelline ‘Under The Avatar’, Maybelline ‘Through Their Eyes’, Toyota ‘The C-HR Diamond Collection’, Toyota Gazoo Racing ‘GR Trilogy’, Fujifilm Instax ‘Mindography’ and Toyota ‘Find Your Drive’.

 




VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6


AUSTRALIA

#1 VML Australia 35
#2 DDB Group Melbourne 32
#3 Howatson+Co 27
#4 ATime&Place 26
#5 Bear Meets Eagle on Fire 18
#6 Hero Australia 17
#7 Showpony Advertising 14
#7 Taboo 14
#9 DIG Sydney 10
#10 KWP+Partners 9
#11 Connecting Plots 6
#11 Today the Brave 6
#13 Brainheart 4
#13 Haven’t You Done Well 4
#13 MBCS Australia 4
#13 SickDogWolfMan 4
#13 We are Social 4
#18 Dentsu Creative Australia 3
#19 TRP Agency Melbourne 2
#19 303 MullenLowe Sydney 2
#19 Chimera Project 2
#19 DPR&Co 2
#19 JimJam 2
#19 MOFA 2
#25 Chris Rowson Austraia 1
#25 Supersolid Australia 1
#25 Twitch Brand Partnership 1
#25 Ward7 1

VIEW THE WORK 2025