VML Perth picks up UWA’s creative duties: WPP Media named Media AOR

Following a competitive tender process, The University of Western Australia has appointed new media and creative partners VML Perth and WPP Media.

The Brand Agency was previously the University’s media and creative partner and UWA’s Chief Marketing Officer Haylee Felton thanked The Brand Agency for its strong contribution and long-standing partnership.

The appointment marks the beginning of a new strategic partnership between UWA, VML Perth and WPP Media to revitalise the UWA brand, deliver impactful work and ensure the UWA brand experience comes to life across all future and current student and community touchpoints.

The decision follows a rigorous and highly competitive tender process involving multiple top tier agencies and supported by Trinity P3.

Felton said: “VML Perth and WPP Media stood out for their exceptional quality of thinking, creative energy, spirit of collaboration – local WA teams powered by global expertise.

“We were highly impressed by the calibre of work and the passion the teams brought to every interaction.

“There was an instant alignment of values, and we anticipate a strong and collaborative partnership with a one-team mindset.”

VML APAC CCO, Paul Nagy, said: UWA’s ambition to push creative boundaries and connect with its audiences in fresh and meaningful ways was exhilarating.

“The instant chemistry between the teams and a shared ambition to elevate the work to new heights has set us up for a strong long-term partnership.”

WPP Media’s Peter Vogel, said: “Partnering with UWA alongside VML, allows us to bring media, data and technology expertise together with bold creative ideas to amplify their story of academic excellence and innovation, reaching new students and shaping future leaders.”