Dilate acquires Mentor Marketing to complete full-funnel capability

Dilate has acquired Mentor Marketing, completing its full-funnel capability by uniting brand, creative, digital, and media under one roof.

Mentor brings decades of expertise across TV, radio, out-of-home, and display, backed by a team known for its integrity, professionalism, and client-first mindset. With this acquisition, the full Mentor team now sits within Dilate, expanding the agency’s reach across every layer of the funnel.

Bodie Czeladka, Founder of Dilate, said: “In a world of fragmented campaigns and disconnected data, this deal is about reuniting strategy, creative and media with clarity, not chaos.”

“The culture fit was immediate,” said Amanda Reid, Founder of Mentor Marketing. “From day one, it felt like we’d found our people. Our services complement Dilate’s perfectly. Together we’re expanding our full-funnel capability and unlocking new opportunities for both teams and, more importantly, for our clients.

From September, the Mentor brand will officially retire, with all services and relationships continuing under the Dilate banner.

“This is about more than growth,” said Tom Parker, Director at Dilate. “It’s about giving clients what they’ve always needed but rarely found — one strategic partner who can deliver across the board.”

With its Fremantle HQ now serving as the creative hub for a team of nearly 100 specialists, Dilate continues to grow as one of Australia’s most complete independent agencies, combining strategy, performance, brand and media at scale.

Pictured top L-R: Roberto Boi, Amanda Reid and Tom Parker.