Digital Loop named exclusive Western Australia media representative for Big Ads

Digital Loop has been appointed to be the exclusive media representative for Big Ads in Western Australia, giving WA agencies and advertisers direct, local access to Big Ads’ ad-tech platform and premium programmatic media solutions.

Previously known as Big Mobile, Big Ads is an Australian-based ad-tech company known for its innovative platform, which enables the creation and deployment of rich media digital ads across premium publisher sites, premium video including YouTube and Netflix and now a powerful digital out of home offering. With user‑friendly drag‑and‑drop creative tools and real-time Deal ID generation, Big Ads makes digital advertising faster, smarter, and more effective.

Big Ads is also leading the way in attention‑time advertising, using AI to align actual seconds users spend viewing ads—delivering on average a 30% uplift in campaign performance across CTR, engagement, and conversions. Their platform also includes a sustainability initiative powered by Scope3 enabling advertisers to track and offset digital ad carbon emissions with real-time reporting.

Big Ads has always been known for its premium, engaging rich media formats across premium publishers across desktop and mobile, however a recent move with Big Ads has opened their platform to expand across premium video (including YouTube, Netflix and Instream Video) and Digital Out of Home (working with all of the major out of home companies), with more expansion into video on demand coming soon.

Chris Coufos, MD of Digital Loop, says: “Big Ads joining Digital Loop is a game changer for us and WA clients. We are now a true omni-channel platform that can offer agencies and clients flexible, agile, streamlined and price sensitive solutions that can apply to both brand and tactical campaigns.

“Combining scalable rich media across premium publishers with out of home and major video platforms, including YouTube and Netflix, we now provide a scalable option that can be accessed by any client big or small. The best part is the zero barrier to entry with Big Ads as there are no min spend requirements and the facilitation of creative services are also included.”

Big Ads can be accessed programmatically or via managed serve.