Bestads Best of the Week Reviewed by Elena Knox, Executive Creative Director, New York – AT Creative takes out Best of the Week in Print
July 31 2025, 2:12 pm | | No Comments
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Elena Knox, an Executive Creative Director based in New York.
BEST PRINT
Even though it took me a second to clock, I found the Simon Westlake Photography print ad to be compelling. There’s a lot of work emerging around AI vs the human touch, and this execution leans into the age old trick of showing, not telling. But perhaps I’m also biased with this one-AI is the boogie man in so many creatives’ dreams at the moment, this ad makes the case for the human eye in a way I find comforting.