Seven West Media WA maintains market leadership across TV, Print and Digital in 2025

Seven West Media WA has reaffirmed its position as Western Australia’s leading media company, topping audience and readership metrics across television, print, and digital platforms in the first half of 2025.

The Seven Network remains the most-watched television broadcaster in the State, ranking number one in total TV audience every week so far this year. The network reaches an average of 1.7 million viewers each month and holds a commercial total TV share of 49.8%—15.9 points ahead of Nine and 33.5 points ahead of Ten.

Print readership also showed continued growth. The West Australian newspaper recorded an annual increase of 15,000 readers (up 4.4%), while The Sunday Times grew by 22,000 readers (a 5.9% rise). Meanwhile, digital engagement surged, with West Australian readers consuming 41.6 million page views in May, according to Ipsos iris data—almost triple the page views of the nearest competitor, ABC. An additional 7.5 million digital pages were consumed across national brands 7news.com.au and The Nightly.

Seven West Media WA Chief Executive Officer Maryna Fewster said the company’s strong connection with local audiences continues to drive its success.

“Our brands are the heart and soul of this State. They’ve been part of the fabric of WA for generations, and that legacy builds a trust and familiarity that can’t be manufactured,” Ms Fewster said. “It’s why our readers, viewers and advertisers love being part of our communities — because they know we’re part of theirs.”

In television news, 7NEWS weekdays continues to lead as WA’s most-watched nightly bulletin, attracting an average total TV audience of 161,000—ahead of Nine News, which averages 90,000.

Sport remains a major drawcard, with Seven’s AFL coverage reaching more than 1.6 million Western Australians so far in 2025, reflecting year-on-year growth. Fremantle and West Coast matches are averaging 92,000 total TV viewers, with home games broadcast live from Optus Stadium for the first time by a local commentary team. Since the season began, local pre- and post-game coverage has attracted 444,000 viewers.

Seven’s entertainment slate also continues to perform strongly. Australian Idol has grown its total TV audience by 11% year-on-year to reach 125,000 viewers per episode. Home and Away remains the top-performing Australian drama on free-to-air TV in WA, with an average nightly audience of 105,000—up 7%—and a 28% increase in BVOD viewership.

In the BVOD space, 7plus leads the commercial market in WA with a 46% share. Minutes streamed rose 44% year-on-year, while monthly users increased 29%.

Across print and digital, The West Australian has the highest cross-platform market penetration of any major capital city masthead in the country. Combined with PerthNow and other affiliated sites, it reaches an average of 4.1 million readers nationally per month. In WA alone, monthly cross-platform readership is up 20,000 year-on-year.

Seven West Media’s national digital newspaper, The Nightly, reached a record 3.2 million readers in May—a 6.7% increase month-on-month and 73% rise year-on-year. Its readership is largely east coast–based, with 85% residing outside WA and more than half located in Sydney and Melbourne. Women comprise 55% of The Nightly’s audience.

Ms Fewster said the company remains focused on its mission to serve the State.

“At the core of everything we do is a commitment to keeping West Australians informed, connected and entertained, through trusted news, live sport, local storytelling and premium entertainment,” she said. “We’re proud to invest in local journalism and serve the stories that matter most to our State.”

Sources: Roy Morgan Single Source, All people 14+, 12 months to 31 March 2025. Roy Morgan iris. For digital: Ipsos iris Online Audience Measurement Service, May 2025, Brand group. Age 14+, PC/laptop, smartphone, tablet, text only. VOZ 5.0. Perth and WA combined – Total TV audience based on con7 CYTD to 24 June.