Empire State of Social: Tyler O’Day to Headline State of Social ’25

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Empire State of Social: Tyler O’Day to Headline State of Social ’25

In a keynote as towering as the building he represents, Tyler O’Day, Director of Social Media at Empire State Realty Trust, is flying in from New York to headline State of Social ’25 (SOS25) with a presentation tailor-made for legacy brands navigating the digital age.

 

O’Day is the force behind the Empire State Building’s social media renaissance, transforming one of the world’s most iconic landmarks into a vibrant, trend-savvy online presence. From viral TikToks to headline-grabbing campaigns, he has redefined what it means to be a legacy brand in a constantly evolving digital world.

In his Day One keynote, “How to Keep Your Legacy Brand Relevant,” O’Day will share how he scaled the metaphorical brick wall of tradition to breathe new life into a 443-metre-tall institution.

Attendees will learn how to:
● Refresh and reposition a long-established brand for a new generation
● Navigate internal stakeholder complexity without compromising creativity
● Push creative boundaries—responsibly—even with shareholders in the mix
● Stay agile, topical, and trendy, no matter how many layers of approval you face

“Legacy brands don’t have to be stuck in the past,” said O’Day. “They just need the right strategy, the right story, and the courage to evolve.”

O’Day joins a growing line-up of digital change-makers at SOS25—Australia’s premier digital and social media conference. With hands-on breakouts, deep dives, and headline keynotes from the best in the business, SOS25 promises to equip attendees with the tools, insight, and inspiration to move the needle.

State of Social ’25 takes place in Perth this coming 26 & 27 August 2025. Check out the full program and secure your tickets here.