The Brand Agency appointed as HIF’s integrated agency partner, expanding remit to include media

Following a comprehensive tender process, The Brand Agency has been appointed as the integrated advertising services partner for HIF Health Insurance Australia. This significant win expands The Brand Agency’s remit to include media responsibilities, building on a successful three-year creative and strategic partnership.

Kristina Green, Chief Marketing and Growth Officer at HIF, said: “Bringing brand, creative and media into one agile ecosystem under The Brand Agency will deliver far more than simple operational efficiencies. This move will drive strategic clarity, allowing us to focus squarely on our purpose – helping our members live healthy lives.

“As a Not-For-Profit, challenger brand, it is critical to unlock fast decision-making capabilities with brand at their heart; shaped by data and built to perform. With The Brand Agency as our integrated agency partner, I believe we are in the best position to showcase the value of Private Health Insurance to our members and future members.

“I’d also like to thank OMD for their valued partnership as our Media Agency over the past year,” concluded Green.

Evan Murie, Business Director at The Brand Agency, added: “We are incredibly excited by the opportunity to continue our work with HIF and to provide an integrated solution for them. It’s a rare privilege to partner with an iconic Western Australian health insurance brand competing on a national scale which aligns to our values. We look forward to collaborating closely with HIF over the next three years to build the brand and drive positive impacts for its members.”