OMD WA bolsters digital capabilities adding Gerry Eeringa Senior Performance & Data Director

Following its recent recognition as Campaign Brief’s Media Agency of the Year, OMD WA has appointed Gerry Eeringa, formerly of Carat, as Senior Performance & Data Director – further reinforcing its strategic investment in digital and data.

Eeringa brings more than 15 years’ experience in digital media, including eight years at Bonfire Digital. His extensive background and leadership across performance and analytics will play a key role in bolstering OMD WA’s in-house digital capabilities.

“Gerry’s appointment wasn’t about filling a vacancy—it’s a deliberate investment in the future of our digital offering,” said Brannon Heath, Head of OMD WA. “Someone of Gerry’s calibre aligns perfectly with our ambition to continue growing best-in-class data-led solutions for our clients.”

Eeringa’s arrival follows the earlier 2025 appointment of Daniel Bridgewater as Senior Performance & Data Manager, a move that has already strengthened the agency’s performance team.

“I’m excited to be joining OMD WA, especially at such a high point in their momentum as WA’s current Media Agency of the Year,” said Eeringa. “I look forward to collaborating with the talented digital team and contributing to an already impressive offering.”