Her Agency – Women Leading the Marketing & Comms World Virtual Conference Set to Empower Next Generation of Women Leaders in Marcomms

July 1 2025, 12:36 pm | BY Kim Shaw | No Comments
Her Agency – Women Leading the Marketing & Comms World Virtual Conference Set to Empower Next Generation of Women Leaders in Marcomms

Bringing together Australia’s top female agency founders, Her Agency – Women Leading the Marketing & Comms World is a one-day virtual conference for a powerful day of insight, inspiration and real talk. Hosted by Muir Ventures, Australia’s first incubator and accelerator dedicated to women in marcomms, this event is designed for current and aspiring women in agency leadership, the event features three dynamic panels spotlighting the women who have successfully launched, scaled, and even sold some of the country’s top marketing and communications agencies.

 

Whether you’re launching the next big influencer marketing agency, building brands through social media, or navigating the ever-evolving world of PR and marketing, this conference brings together some of the best minds in the business to help guide your journey. From startup stories and growth strategies to exits and beyond, attendees will hear directly from trailblazing founders as they share their personal journeys, challenges, and actionable advice.

Taking place online on Wednesday, 27 August 2025, the panels will be moderated by Sophie Muir, founder of Maven PR and Muir Ventures. With a speaker lineup that includes award-winning founders from PR, social media, content, talent management and influencer marketing, attendees will gain access to invaluable real-world insights, and a network of ambitious, like-minded women shaping the future of the industry.

Panel Schedule:

  • 12:00 – 12:45pm | How to Sell an Agency: Hear from women who’ve built and sold standout agencies, and what it really takes to make a successful exit.

  • 1:15 – 2:00pm | How to Launch an Agency: Bold beginnings and brand breakthroughs; learn what launching really looks like from women who did it their way.

  • 2:30 – 3:15pm | How to Grow an Agency: From hiring and scaling to funding and future-proofing. This panel covers the key strategies to building a sustainable, successful agency.

Attendees will hear from experts from marketing and communications based business, including but not limited to:

  • Jackie Crossman, Founder of Crossman Communications

  • Lucy Banks, Founder of Million Billion Media

  • Fleur Madden, Founder of The Ginsburg Firm

  • Sara Howard, Founder of Writers Australia and author of Beyond Solo

  • Clare Winterbourn, Founder of Born Bred Talent

  • Lucinda Bayly, Founder of Bayly PR

  • Rita Agoulian, CEO & Founder of LickYourPhone Media

  • Amanda Little, Founder & Managing Director at Amanda J Little

  • Lucinda Starr, Founder of Starr Studio

Whether you’re running a team of one or one hundred, Her Agency is the place to gain practical insights, expand your network and feel inspired to take the next leap in your career. This event is ideal for women building or running their own agency, freelancers considering their next move, communications professionals ready to step into leadership, and investors, mentors or partners looking to support the growth of female-led businesses.