Urban List teams up with MSWA for innovative charity lottery in Western Australia

Urban List, in partnership with MSWA, has launched The Lucky List — a win-win lottery designed to deliver life-changing prizes while creating impact.

The Lucky List is more than a feel-good giveaway — it’s a call to action for West Aussies to support their own communities. Every $9 ticket directly supports MSWA’s work with people living with neurological conditions — including MS, Parkinson’s Disease, Motor Neurone Disease and more than 30 others.

“The Lucky List is an invitation to do good, feel good, and maybe win big while you’re at it,” said Sophie Brandsma, Head of Lotteries at MSWA. “This partnership with Urban List helps us reach new audiences with a message that matters — that every ticket sold helps fund essential services, cutting-edge research, and real impact for thousands of Western Australians.”

Designed to drive mass participation, the campaign harnesses Urban List’s unique editorial voice and influence, reimagining the traditional charity lottery for a culturally engaged, digitally native audience.

So what’s on The Lucky List?
• Grand Prize: A luxe, two-week European getaway curated by Urban List’s Travel Editor — Paris, Lake Como, and Milan — or swap it for $30K cash.
• Early Bird Prize: $15K in designer homewares from Perth’s cult-fave interiors store, Arrival Hall.
• Dining Prize Pool: 50 x $200 vouchers to Perth’s hottest restaurants including Fleur, Nieuw Ruin, Zypher Lounge and more.
• Odds: Just 1 in 577 — among the strongest odds of any major Australian lottery.

“Urban List is built on connection — to culture, to community, to things that make life feel good,” said Leilani Vakaahi , Commercial Director at Urban List. “This launch with MSWA brings all of that together — it’s where meaning meets momentum, and purpose meets a pretty incredible prize pool.”

The Lucky List is live now at www.theluckylist.com.au, with the Early Bird prize closing 8th June and the Grand Prize drawn 30th June.