Independent billboard lights up Stirling Hwy with an alternative to big outdoor players
A high-profile Stirling Highway billboard is now turning heads in both directions, with a new west-facing digital screen joining its long-established east-facing counterpart – offering local businesses a premium advertising option without the major media company price tag.
Situated on the corner of Locke Street and Stirling Hwy, the site now features two 6x3m digital billboards operating 24/7. Both screens are fully programmable, allowing advertisers to run time and day-specific campaigns tailored to their audience.
The billboard is managed by Mike Fenbury, an experienced media professional who spent over a decade at leading outdoor companies including APN Outdoor, Adshel, and oOh!media. For nearly two years, Fenbury has operated the east-facing side of the site independently, drawing clients ranging from local government to political campaigns and western suburbs real estate agencies. The recent addition of the west-facing screen further boosts the visibility and impact of the location.
“Digital billboards are often sold at a premium,” said Fenbury. “But by staying independent, we’re able to offer local businesses a smarter, more flexible option — without the overheads of the bigger players. Being able to trigger ads by time and day is a game-changer for businesses looking to elevate their presence.”
With no plans to scale beyond a select number of sites, Fenbury’s approach focuses on offering high-value placements with direct service and better responsiveness than larger networks. He also brings a digital marketing mindset to his operation, promoting the site via stirlinghwybillboard.com.au, where clients can explore the offering and request availability.
“This isn’t about building a national network,” Fenbury said. “It’s about doing one thing well and giving Perth businesses a genuine alternative in a prime location.”
