Seen+Noted: YSL Beauty’s powerful ‘Don’t Call It Love’ film asks the viewer if they saw the signs

This International Women’s Day, YSL Beauty has released a thought-provoking global campaign, titled ‘Don’t Call It Love’, as part of their ‘Abuse Is Not Love’ program.

Did you see signs of abuse in this film? When people romanticize toxic behaviors, they normalize abuse. Whether it’s physical, sexual, psychological, or financial, abuse is abuse. And abuse can come with warning signs. From intrusion, jealousy, isolation to blackmailing and intimidation, there exist nine key categories of warning signs. If you are aware, you can act.

One in three women experience abuse in their lifetime. The fight against intimate partner violence matters.