Match & Wood hosts 2025 annual conference in Margaret River

Independent media agency Match & Wood brought its 40-strong team together last week for its annual conference, held this year at the stunning Smiths Beach Resort. The event was designed to unite the Melbourne, Perth and Sydney teams, fostering collaboration, alignment, and renewed energy for the year ahead.

Facilitated by Chloe Hooper, the conference featured engaging sessions aimed at bringing the company’s core values to life. On Day 2, held poolside, the work focused on building self-belief to support the team in achieving the business’s ambitious vision. Team-building exercises further strengthened collaboration between all personnel. Liam Loan-Lack, Chief Commercial & Strategy Officer, led a strategic vision-setting workshop, providing clarity on the direction of the business, while Lucinda Kitney, Talent and Culture Director ran an inspiring session on radical candour. Her session drew on insights from the women’s leadership program hosted earlier in the year, sparking valuable discussions about fostering honest and empathetic communication.

The conference culminated with a special event at QT Perth, where Match & Wood invited local media partners for a celebration and to showcase the agency’s gratitude and commitment to strengthening relationships, setting the tone for continued success in 2025.

Reflecting on the conference, Lyndelle O’Keefe, CEO of Match & Wood, said: “It was important for us to bring our Melbourne team to Perth as I wanted everyone to experience the nuances and uniqueness of this market firsthand. The conference was also a chance to celebrate and rejuvenate after a big year, forge even deeper connections, and ensure we’re united and ready to tackle the year ahead as one team.”

Jodie Allen, Group Director, added: “Hosting the team in Perth was a fantastic opportunity to recharge, realign, and reinforce our shared vision and values, and celebrating our amazing media partnerships at QT was the perfect way to cap it off.”