UNIFY wins ‘Greatest Small Business’ Award with La Vida Homes at the Australian TikTok Ad Awards

Unify, a leading digital marketing agency specialising in innovative social media strategies, has won the highly coveted TikTok Ad Award for the Greatest Small Business category. This recognition highlights the agency’s ability to craft engaging campaigns that resonate with audiences on one of the world’s most popular social platforms.

The TikTok Ad Awards honour brands and agencies setting new standards for social media digital marketing through innovative and engaging storytelling. Unify’s selection is for the company’s outstanding creation of viral TikTok content that captured users’ attention and drove meaningful results for its client.

“We are incredibly proud to receive this award from TikTok, a platform that continues to transform the way brands interact with audiences,” said Unify founder, Josh Krueger. “This recognition is a testament to our team’s dedication, creativity, and ability to harness the power of TikTok to create authentic and powerful connections. We’re excited to continue pushing the boundaries of digital marketing and bringing our clients’ stories to life in new and exciting ways.”

The award-winning campaign, which gained attention for its innovative use of TikTok’s paid advertising features, paired with impactful, viral creative, demonstrates Unify’s commitment to staying ahead of the curve in the ever-evolving digital landscape.

La Vida Home’s WA marketing manager, Siobhan Dunkley, said: “It was surreal to see La Vida Home’s name alongside some of the biggest brands in the industry, and even more special to win! We are incredibly proud of all the hard work that Unify put into creating a successful TikTok ad strategy. We can’t wait to see what’s next for our partnership as we continue to take La Vida Homes from strength to strength.”

As part of its ongoing efforts to lead in the digital space, Unify plans to expand its TikTok-focused offerings, helping brands leverage the platform’s unique capabilities to create more meaningful, engaging, and shareable content.

“TikTok has revolutionised how brands approach their content and social media strategy, and we’re just getting started,” said Performance Director, Oliver Notley. “This award only motivates us to keep innovating and creating content that not only entertains but also drives real business results.

“We can’t thank La Vida Homes enough for their trust in us and their commitment to bringing this strategy to life. We made well over 100 videos with La Vida Homes in 2024 for our TikTok organic and paid strategy. That kind of output isn’t possible unless you have an incredible working relationship, plus the talent and expertise across both businesses to execute a strategy that actually delivers outcomes. La Vida Homes are a joy to work with and the results are speaking for themselves.”

For more information about Unify and its award-winning campaigns, please visit unify.net.au.

Credits
Oliver Notley – Performance Director, Unify
Sonia Sweeny – Senior Digital Strategist, Unify
Mark Conway – Head of Video Production, Unify
Eva Maria Pichler – Digital Marketing Specialist, Unify
Qintha Yuansyah – Social Media Coordinator, Unify
Siobhan Dunkley – WA Marketing Manager, La Vida Homes
Shauna Arthur – Social Media Coordinator, La Vida Homes
Maddie Smith – National Retail & Marketing Manager, La Vida Homes