NewTechWood teams up with AT Creative for ‘Build with the Benchmark’ campaign

January 17 2025, 12:57 pm | BY Adam Shaw | No Comments

NewTechWood, Australia’s leader in natural-looking composite decking, has launched its latest advertising campaign, inspired by the brand’s new positioning: “Build with the Benchmark.” Conceived and produced by AT Creative, the campaign reinforces NewTechWood’s position as the gold standard in composite decking.

 

Since 2004, NewTechWood has been at the forefront of design and manufacture of wood plastic composite (WPC) products, inspiring architects, builders, and homeowners to transform their spaces with an eco-friendly, low-maintenance alternative to natural timber. Made from 95% recycled materials—including hard and soft wood fibres and high-density polyethylene (HDPE) plastic—NewTechWood combines the timeless beauty of natural timber with unmatched durability and ease of maintenance.

The campaign features three commercials, airing across TV and social media, along with static posts.

“To keep the campaign engaging, two of the spots take different approaches to humour, highlighting the product’s benefits in a lighthearted way, while the third adopts a more refined tone, showcasing the elegance and durability of NewTechWood’s Ultrashield composite timber,” said Andrew Tinning, Creative Director at AT Creative.


“Our mission is to set the highest standard in quality, durability, value, and style,” says Ryan Noble GM marketing and brand at NewTechWood. “AT Creative has captured this perfectly, delivering a campaign that celebrates NewTechWood’s ability to withstand the demands of Australia’s diverse climate and enhance any outdoor area with composite timber that looks great and is built to last.”

To learn more about NewTechWood and experience the benchmark in composite timber decking, visit www.newtechwood.com.au.

Credits
Client: Urban Direct Wholesale. Product NewTech Wood
GM Marketing and Brand: Ryan Noble
Marketing Executive: Angelina Radulovic
Digital Marketing Executive: Mary Joy Donoso
Agency: AT Creative
Creative Director/Writer: Andrew Tinning
Production Company: Zac Creative
Producer: Troy Zafer
Director: Andrew Tinning.
AD/editor/vfx: Bruce Flint Firstlight
DOP: Jim Frater
Assistant: Brianna Trinida
Gaffer: Andrew Piercey
Lighting Assist: Zoe Davis
Sound: Tim Count – MDS
Hair and Makeup: Nadia Duca
Assistant: Summer Cory
Production Assistants: Nick Kempt, Jemma Cook, Ivan Bobojcov
Photographer: Simon Westlake
Animal Trainer: Kelly Brown
And our very resilient talent Hans Bruechle