Tasmanians supported to ‘Be Nice To Brain’ in new health campaign via Berlin

The Foundation of Alcohol Research and Education (FARE), in partnership with the Tasmanian Government and Berlin, has launched a state-wide campaign to share the latest evidence-based insights on how alcohol can impact mental health and wellbeing.

Be Nice to Brain is underpinned by the National Health and Medical Research Council’s ‘Australian Guidelines to Reduce Health Risks from Drinking Alcohol’ and a recent survey of Tasmanians which revealed:
• 1 in 3 people are unaware of the link between alcohol and mental health.
• 1 in 4 Tasmanians want to reduce their alcohol consumption—rising to 1 in 3 for those aged 25-44.
• Almost 1 in 10 people have seven or more standard drinks on a single occasion.

Caterina Giorgi, FARE CEO, explained the importance of addressing this information gap in the community.

“We know that cutting back or cutting out alcohol can improve our sleep, mood, energy levels and reduce feelings of stress and worry.

“We also know that over time, drinking alcohol can make feelings of low mood, anxiety and stress worse, which is why we provide tips and strategies on making changes, as part of the campaign.”

Animated by Marco Palmieri, Be Nice to Brain explores a relatable premise: if your brain could talk, it would probably ask you to drink a little less (or not at all).

Rich Berney, Executive Creative Director at Berlin, said: “The mind and body are not always on the same page, so this campaign explores a ‘real’ conversation between the two. And the more mind and body talk, the more they understand one another.”

Running until mid-2026, the campaign will reach audiences through social media and various digital channels.

Developed in consultation with people who have lived experience of alcohol and mental health concerns, as well as local community organisations and health professionals, it reflects a collaborative and informed approach.

For more information, click here.

If you or someone you know needs support, please call Lifeline 13 11 14, the National 24/7 Alcohol and Other Drugs Hotline 1800 250 015 or 1800RESPECT 1800 737 732.

Credits
Foundation of Alcohol Research & Education (FARE)
CEO: Caterina Giorgi
Senior Health Promotion Advisor: Susan Hickson
Health Programs Director: Kristie Cocotis
Health Promotion Manager: Cameron Banks
Senior Digital Media Advisor: Matthew Johnson
Senior Designer: Steven Rummukainen
Marketing and Communications Director: Joanna Le
Agency: Berlin
Managing Partner & Head of Strategy: John Linton
Managing Partner & Executive Creative Director: Rich Berney
Design Director: Will Miles
Senior Creative: Mark Fretten
Client Lead and Producer: Christina Zimmer
Production
Animation: Marco Palmieri
Illustration: Rich Berney
Sound Design: Keith Thomas, Alchemy Audio Post Production
Voice Over Artist: Timothy Logan