Juicebox launches new positioning ‘Digital Worth Experiencing’
Leading Western Australian digital agency Juicebox has launched a new brand positioning. Digital Worth Experiencing reinforces its digital agency position as specialists in brand-led, human-centred design, technology and marketing solutions.
With more than 60% of brand engagement now occurring online, digital experience has become the primary way for brands to build connections with audiences.
Juicebox’s Co-Founder and Managing Director, Chris Nelson, said their new positioning is reinforcing the agency as a market leader where brand-led, human-centred design, technology, and marketing solutions don’t just reach and engage – they inspire, empower, and connect.
“After almost two decades at the forefront of digital change, we’ve witnessed rapid shifts in mobile and social commerce, changing consumer behaviours, and a marketing industry increasingly obsessed with spreadsheets over real-world outcomes. It’s not an overstatement to say that the platforms sucked us in, got us hooked on dashboards and produced a few billionaires in the process,” said Nelson.
“Moving forward as creators and marketing practitioners in this digital-first landscape, we must strive for something better, resisting the pull of vanity metrics promoted by platforms that drive fast, cheap, and meaningless work.”
Juicebox’s Brand Director and Co-Founder, Joel Pember, said it’s important to prioritise the human experience, ensuring digital technology and media are thoughtfully and ethically integrated into consumer’s lives – on their terms, and for their benefit.
“Let’s be clear, this isn’t a nostalgic return to the early days of internet creativity, or a rehash of well-trodden conversations about digital homogenisation, big-tech centralisation or the overly transactional nature of digital consumer behaviour,” explains Pember.
“As we edge towards 2025 our eyes are wide open and our feet are firmly on the ground – we understand exactly why things evolved this way and how they work. Juicebox has navigated, existed and thrived in this digital environment, constantly learning and adapting to new codes and conventions. We have witnessed the rise and fall of trends and technologies, all while delivering award-winning creative and technical outcomes.
“At Juicebox, we believe in digital worth experiencing. We have followed the rules like professionals and broken them like artists, navigating each new shift with an eye on what truly matters: meaningful, human-centred connection,“ said Pember.
