Bonfire’s media strategy team earn Authoritative Interactive Advertising Bureau (IAB) certification

Bonfire’s Head of Media Strategy, Matthew Elshaw, and Senior Media Strategist Nicole Ryan have earned Interactive Advertising Bureau (IAB) certification, solidifying the agency as the most highly IAB-certified agency in WA.

The IAB certification represents the gold standard in digital media buying accreditation.

To achieve the IAB Digital Media Buying and Planning Certification (DBPC), marketing professionals must present their knowledge and competency in the content outlined in the DBPC Exam Blueprint and commit to sustaining high standards of ethical and professional practice in the industry.

General Manager of Growth Rene LeMerle, said: “The IAB Certification highlights our commitment to delivering best-of-breed media planning and buying. In a media landscape that demands elite thinking and activation to provide clients with a competitive edge, this type of training and development ensures we’re staying at the forefront of industry practices.”

As WA’s leading IAB-certified agency, Bonfire continues to set the standard for effectiveness-driven digital and media buying strategy.