Juicebox sponsors Ehrenberg-Bass Institute

Juicebox has announced its sponsorship of the Ehrenberg-Bass Institute for Marketing Science. This partnership reinforces Juicebox’s dedication to using scientific insights and data to improve the effectiveness of its digital products and brand experience strategies.

The sponsorship will see Juicebox join an exclusive cohort of organisations that are integrating evidence-based marketing science into their approach. The Ehrenberg-Bass Institute, globally recognised for its research on marketing effectiveness, will provide Juicebox with valuable knowledge and insights to drive the strategic development of its solutions.

“At Juicebox, our brand-led, human-centric digital products and experiences create more valuable and meaningful connections between brands and audiences at scale,” said Joel Pember, Brand Director & Co-Founder at Juicebox. “Through this sponsorship, we gain access to cutting-edge research that will sharpen our thinking and solutions in accordance with the latest consumer insights and behavioural science.”

Juicebox’s reputation for delivering engaging brand and digital strategies will be further strengthened by this sponsorship, deepening its focus on experience and effectiveness in digital-first marketing and communication environments.

Professor Byron Sharp, Director of the Ehrenberg-Bass Institute, said: “We thank Juicebox for being the newest member of our sponsor family and for funding the important marketing research and development we do here at the Ehrenberg-Bass Institute. We’re excited to see how the scientific insights we provide might enhance their work.”

By merging marketing science with creative and technical execution, Juicebox continues to raise the bar for its digital products and experiences, marking a key milestone in its journey towards human-centred effectiveness.