OzTAM unveils refreshed brand identity
Australian television measurement body, OzTAM, has unveiled refreshed branding for the organisation and its groundbreaking Total TV audience measurement solution, Virtual Australia (VOZ). The updated visual identity marks a period of significant momentum and continued evolution across the business.
The new branding includes an evolution of the OzTAM logo and imagery, along with updates to key products, resources, and assets across the VOZ website, as OzTAM readies for the launch of VOZ as trading currency on 29th December 2024.
The brand refresh is part of OzTAM’s long-term strategic roadmap, which includes significant investments the organisation has made into leading technology and data partnerships. As well as VOZ becoming the primary measurement currency, OzTAM is also preparing to launch VOZ Streaming, Australia’s first solution for enhanced, multi-broadcaster programmatic BVOD trading. OzTAM is also exploring further big data opportunities that will continue to enhance the connection between content, audiences and advertisers.
The new branding, fresh imagery and colour palette, as well as VOZ updated website functionality and resource enhancements, are rolling out across virtualoz.com.au, the go to destination for VOZ resources and information to ensure a smooth transition to the launch of VOZ as currency.
OzTAM CEO, Karen Halligan (pictured), said: “OzTAM’s continuous evolution reflects the changing needs of audiences and advertisers in the modern media landscape. This brand and identity refresh marks the strong momentum across the organisation, particularly our investment into leading technology and the much-anticipated launch of VOZ as currency.
“The wealth of additional resources that are now available on our website will ensure the industry is armed with all the information they need for a seamless transition to VOZ as currency on December 29th. It’s an exciting time for OzTAM, and our laser focus on industry consultation, collaboration and continuous innovation ensures that we will continue to deliver Australia’s best independently audited audience measurement solution for the industry.”
The refreshed brand identity is now rolling out across OzTAM and VOZ assets.