Write your way to the top: Master the art of persuasion with AdSchool’s Copywriting course

Calling all aspiring writers, marketers and creative thinkers—get ready to dive into the art of persuasive copy. AdSchool’s in-demand Copywriting course returns to Perth on October 3, offering the chance to turn your love for words into compelling, influential copy that will impress clients and colleagues alike.

In a world increasingly dominated by AI-generated content, the need for authentic, human-crafted copy has never been more vital.

This course, led by top industry creatives including Paul Coghlan, Founder and Creative Partner of Moonsail, will arm you with skills that no machine can replicate—think creative flair, sharp wit, and the ability to connect with audiences on a deeply human level.

What’s in store?
• Expert guidance: Learn from some of Australia’s most talented creatives who have sharpened their skills at leading agencies and brands worldwide. They’ll share their insights and secrets to crafting compelling copy that stands out.
• Comprehensive curriculum: From writing attention-grabbing headlines to crafting engaging social media posts and mastering the nuances of audio and moving media, our curriculum covers all the bases to make you a versatile copywriter.
• Hands-on experience: Put theory into practice with weekly in-person tutorials at Moonsail’s offices, where you’ll refine your skills in a real-world setting.
• Personalised feedback: Receive tailored feedback and continuous support to help you hone your writing and build your confidence.

WA Facilitator, Paul Coghlan, said: “Sure, AI might handle the grocery list, but it takes a human to create copy that truly resonates. I’m looking forward to helping participants sharpen their skills and leave a lasting impact, no matter where their careers take them.”

Whether you’re an aspiring copywriter, content creator, social media manager, designer, account executive, strategist, or marketing professional, this course is designed to elevate your craft and set you apart in the competitive world of creative communications.

Course details
Dates: October 3 – November 21
Cost: $2,000 for non-ACA members | $1500 for ACA members (ex GST)
Course contact: Melissa Vella, melissa@adcouncil.org.au, 0405 240 403