In case you missed it – Check out the work from AWARD School’s 2024 graduating students

August 9 2024, 9:01 am | BY Adam Shaw | 1 Comment

(Dominque Powe – Online)

This year saw 203 new students across Asia Pacific embark on Australia’s premier course for aspiring creatives. Following the announcement of this year’s AWARD School state finalists, view the brilliant portfolio work from this year’s graduating students.

Brief 1 – Outdoor/Poster

Proudly supported by: OMA (Outdoor Media Association)
What they had to sell: Ironclad The Legacy Pan
How: A Simple OOH Poster
The proposition: A non-stick pan that will last
Target audience: Anyone who needs to buy or replace a non-stick frying pan
Mandatories: Logo

(Sarah Cassell – Perth)

View the work from Brief 1 here

Brief 2 – Print Campaign

What they had to sell: Removery laser tattoo removal
How: A print campaign (3 ads)
The proposition: Nothing needs to be permanent
Target audience: People with tattoos who no longer want their ink
Mandatories: Logo & a call to action

(Jess Gough – Melbourne)

View the work from Brief 2 here

Brief 3 – Film/TVC

Proudly supported by: Nine News
What they had to sell: AncestryDNA Kit
How: 30-second film ad
The proposition: Find the real you
Target audience: Anyone curious about their genealogical ancestry
Mandatories: Logo

(Brooke Wiggins, Sydney)

View the work from Brief 3 here

Brief 4 – Audio

Proudly supported by: CRA (Commercial Radio & Audio)
Thanks to Eardrum for producing the national winner’s work
What they had to sell: RSPCA Guide to keeping your cat safe and happy at home
How: 30 Second Radio Ad
The proposition: Keep your housecat in the house
Target audience: Cat owners and lovers who don’t understand the consequences of allowing their pets to roam the neighbourhood freely
Mandatories: Search RSPCA online for the guide

(Albert Hopkins, Adelaide)

View the work from Brief 4 here

Brief 5 – Social Media

Proudly supported by our principal partner, Meta
What they had to sell: LIFX Lightbulbs
How: A social media idea that works for either Instagram or Facebook
The proposition: Control your mood
Target audience: Young people (18 – 25) who are feeling the stresses of modern life
Mandatories: Logo

(Harrison Coates, Brisbane)

View the work from Brief 5 here

Brief 6 – PR

What they had to sell: Flavedo & Albedo makeup
How: A PR Idea
The proposition: Cosmetics shouldn’t come packaged in single-use plastic
Target audience: Anyone who wears makeup
Mandatories: Logo & a call to action

(Naomi Hatton, Melbourne)

View the work from Brief 6 here

Brief 7 – Digital

What they had to sell: Bumble dating app
How: A digital idea that communicates the benefits of the Bumble App
The proposition: The dating app that empowers women with every connection
Target audience: Women 18-35
Mandatories: Logo

(Harrison Coates, Brisbane)

View the work from Brief 7 here

Brief 8 – Direct

What they had to sell: Tesla Model 3
How: An idea that debunks the concerns of Electric Vehicle sceptics
The proposition: Make up your own mind about whether an EV is right for you
Target audience: Electric vehicle sceptics
Mandatories: Logo and a call to action

(Dominique Powe, Online)

View the work from Brief 8 here

Brief 9 – Integrated Advertising Campaign

What they had to sell: Exceptional Alien Travel Playbooks
How: A big idea, executed in three different mediums
The proposition: Curators of culture are now your travel guides
Target audience: Travellers aged 25-45
Mandatories: Logo & a call to action

(Todd Sadler, Melbourne)

View the work from Brief 9 here

Brief 10 – Commercial Creativity

What they had to create: A product, business or entrepreneurial idea
How: Use one of the following ‘springboards’:

1. The National Plan to End Violence against Women and Children.
Prevention. Early intervention. Response. Recovery and healing. The National Plan is the overarching national policy framework that will guide actions towards ending violence against women and children over the next 10 years. It highlights how all parts of society, including governments, businesses and workplaces, media, schools and educational institutions, the family, domestic and sexual violence sector, communities and all individuals, must work together to achieve the shared vision of ending gender-based violence in one generation.

2. Keep Aussie Music Festivals Alive.
Slow sales, higher overheads, rocketing public liability insurance, extreme weather events, cost of living crisis, youth avoidance, the consolidation of taste/an increasingly hyper-curated media environment. How can we keep the iconic Aussie music festival scene alive?