HIF partners with OMD WA for Media strategy, planning and buying services

After a competitive pitch process OMD WA has been selected as the media agency partner for HIF.

HIF is a not-for-profit health fund that has been in operation in Australia for 70 years and is a real challenger brand in the PHI sector.

Elizabeth Lefort, Chief Marketing Officer at HIF, said: “We went through a rigorous tender process to unpack how to best communicate our brand purpose to reach our current and future members. While it was a hard decision because of the quality of the media agencies who tendered, OMD WA felt like a natural fit for our business as a West Australian based, not-for-profit health fund. In a cluttered category, we look forward to collaborating with OMD to deliver impactful campaigns that demonstrate how we help our members live healthy lives.”

Head of OMD WA, Brannon Heath, said: “HIF is a brand we have been wanting to work with for a long time and we’re beyond excited to partner with them to run campaigns across WA and Victoria”.

OMD WA’s Client Partner, Emma Bennett, added: “HIF is a real challenger brand and we’re looking forward to working with them strategically in the Private Health Insurance industry.