The Brand Agency adds Darren Friel to its media leadership team as Media Technology Director

Darren Friel has joined The Brand Agency’s media leadership team as Media Technology Director.

Friel has an impressive background in digital marketing and joins from specialist Sydney SEO agency Indago Digital, where he was Head of SEO and prior to that Columbus, a Merkle company.

Head of Media and Analytics, Angela Naaykens, said: “We are excited that Darren has joined the team, as AI continues to impact every aspect of communications, the breadth of media technology services required to deliver effective solutions for our clients continues to grow. We are delighted to welcome Darren to the team and his extensive technical and leadership experience is already proving valuable to our clients.”

Friel added: “I am excited to join The Brand Agency. It’s an incredible opportunity to grow professionally and personally, and I can’t wait to contribute my skills and ideas to build on the incredible success the agency and its clients have already achieved.”