The Brand Agency creates Foodbank WA print campaign to tackle hunger-at-work distraction

When Foodbank released their Hunger Report 2023, they revealed that nationally 77% of households experiencing food insecurity in the last 12 months did so for the first time. And that 60% of food insecure households had someone in paid work.

While this was a worrying trend, the invisible effects of hunger in the workplace, including: distraction, irritability, and a lack of concentration should be particular concern for those running businesses with an interest in productivity, employee motivation and happiness.

Dean Hunt, The Brand Agency Executive Creative Director, said: “It was sad to hear that in 2024 even more working Western Australians are dealing with food insecurity. Hunger can cause distraction and a reduction in business performance, just like it does with children at school. Business News provided the environment and audience to put this important conversation onto the boardroom table via this bespoke print campaign that leaned into the environment and audience. The insights provided by the Foodbank Hunger Report 2023, and the media placement in Business News, gave us the chance to create a bespoke print campaign with an idea that leaned into the audience and environment.”

“As cost of living continues to bite, demand for food relief is increasing every month. On the frontline, Foodbank WA is helping households manage their tight budgets by reducing their grocery costs. Corporate and individual support is needed to help ensure there is enough food to provide to Western Australians struggling to put food on the table. This creative aligns directly to the corporate market and is attention grabbing and thought-provoking,” said Kate O’Hara, CEO, Foodbank WA.

Anyone with an interest in helping Foodbank WA put food on the tables of hungry families and ensure that WA workers can perform at their best, should donate to Foodbank WA today.

Credits
Client: Foodbank
CEO: Kate O’Hara
Senior Manager, Brand: Moira Aynsley
Brand and Design Specialist: Kath Robinson
Agency: The Brand Agency
Executive Creative Director: Dean Hunt
Creative: Steve Back
Senior Copywriter: Mitch Mitchell
Art Director: Julia Elton Bott
Art Director: Ryan Doray
Finished Art: Paul Connelly
Account Manager: Katrina Clayton