Wildlings and RAW Hire got-locate a new vehicle for press advertising
To showcase the capabilities of RAW Hire’s In-vehicle monitoring systems (IVMS), Wildlings partnered with Business News and The West Australian, releasing a fleet of vehicles across their pages. Each ad provided a live update about the trucks specific location and the (press) environment it was navigating.
Working closely with the editorial teams of both publications, Wildlings tailored its ads to complement the stories and photographs featured on the proposed page layouts at the very moment they went to print. This collaborative effort ensured that the ads seamlessly integrated with the content, creating a cohesive and engaging experience for readers.
This unique approach helping to highlight the advanced technology employed by RAW Hire and demonstrating its practical applications in real-world scenarios.
Credits
Account Director: Nicole Lennox Gray
Account Director: Cait Totten
Senior Account Manager: Alicia Gould
Account Manager: Jen Wong
Graphic Designer: Garreth Bennett
Graphic Designer: Ella Holder
CD / Copywriter: Pat Lennox
CD / Copywriter: Matt Wilson
Head of Art: Neil Martin
9 Comments
Love this work.
Love seeing clever use of press. top stuff Wildlings.
Ah so nice and focused!
Love your work Team Wildlings! Great tactical use of Press!!
noice, noice, noice!
Love the vision and execution from the Wildlings team here! Keep up the great work gang
Matt Wilson! Great work Matt and his team. A true creative leader, driving Wildlings onwards.
Ohhhhhh love me some smart, contextual advertising. Don’t see enough of it. great work Wild Bunch.
Why do you need to know where your vehicle is, if you’re looking at it?
What I’m saying is the idea if halfway there.
Maybe it would’ve been a better idea to split the media buy – on an earlier page you utilise a small space add to ask the question “Looking for your work vehicle? It’s on page 29.”
Then on page 29, you offer the solution. “With IVMS you’ll know exactly where your vehicles are”.
Not taking anything away from Wildlings. It’s great to see these up and comers giving it a go.