Harvey Beef shows that great beef is ‘Worth It’ with new campaign from Marketforce

For over 100 years, Harvey Beef has been serving up incredible Western Australian steak, sausages, roasts and more. In their latest campaign from Marketforce, they aim to show WA customers that the best taste and the best quality meat is always ‘Worth It’.

Sam Tomeo, Head of Marketing for Harvest Road, said: “Harvey Beef has a proud heritage in delivering premium quality beef to meat lovers within WA and around the world. The new campaign connects into Australia’s love affair with BBQs and creating rewarding and delicious moments proudly shared with family and friends.”

Monica Slack, Brand Manager for Harvey Beef, said: “It’s fantastic to take such an iconic brand as Harvey Beef, and bring it to life in a new way. The brand has such an inspiring Western Australian story, and we all take the responsibility of telling its next iteration very seriously.”

Luke Williams, Associate Creative Director at Marketforce, said: “This campaign is a one of a series of ads that we’ll be rolling out to show how good taste is always Worth It – from skipping the traditional Bunnings snag to forgetting to leave room for your partner’s prized dessert. Also, the meat tastes great, so it’s a pretty easy sell once it’s on your plate.”

The campaign is launching across TV and digital catchup, social, point-of-sale and radio and outdoor.

PLAY THE NO LUNCH RADIO AD
PLAY THE NO DESSERT RADIO AD
PLAY THE PORTERHOUSE RADIO AD
PLAY THE BURGERS RADIO AD
PLAY THE SAUSAGES RADIO AD
PLAY THE SCOTCH FILLET RADIO AD

Credits
Harvey Beef
Client: Sam Tomeo & Monica Slack
Marketforce
Client Director: Beth Christie
Creatives: Luke Williams, Mitch Mitchell, Mike Dann, Henry Malkovic
Head of Creative: Josh Edge & Rikki Burns
Producer: Joslyn Davies
Photographer: Mauro Palmieri
Rhythm Agency
Director: Adam Rule & Frank Carroll
DOP: Justin Griffiths
Executive Producer: Candice Shields
Editor: Adam Rule
Soundbyte Studios
Sound Engineer: Brad Habib