Lush and Good Drinks partner to create tongue-in-cheek campaign for Magners Cider

Magners Cider launches a new tongue-in-cheek video campaign this week, developed by Perth content agency Lush. The collaboration marks Lush’s first execution in partnership with Good Drinks.

The online campaign, which officially launches this week, encompasses a mix of above-the-line and organic social activity to celebrate the Irish cider brand’s cans launching in Australia. The engaging videos reflect an audience that has created some of their best memories in backyards and beer gardens all over the world.

Emily Creer, Brand Manager at Good Drinks, says: “Lush’s ability to deliver memorable content that felt at home within our existing brand platform was impressive. They were able to execute the full production in a short time frame, from scripts and talent sourcing to dynamic edits that exceeded our expectations.”

Brendan Lobo, Client Services Director at Lush, said: “These executions really speak to the synergy that happens when a specialist team works in partnership with a brand from campaign concept to completion.”

Lush and Good Drinks Australia are excited to bring these branded entertainment executions to market. Magners Cider is now available in cans at Dan Murphy’s, First Choice, and Liquorland nationwide.

Credits
Director: Alex Lush
Producer: Brendan Lobo
Creative Strategist: Mike Drysdale
Director of Photography: Gavin Carroll
Art Director: Sally King
Video Editor: Rhys Waywood
Camera Assist: Nate Abrahams
Photographer: Morgan Nesbitt