Social Meteor achieves TikTok Strategic Agency Partner status

Leading social media advertising agency Social Meteor has has been named a TikTok Strategic Agency Partner for 2023. With an exceptional score of over 95% on the TikTok Partner Advertising Certification exam, the agency has earned Silver+ status, providing them exclusive access to new product features and industry insights.

Luke Whelan, Managing Director at Social Meteor said: “We are thrilled to be one of the few agencies in WA to receive this honour. It provides us with advanced tools and knowledge to deliver even more value to our clients.”

Social Meteor has also been busy with successful campaigns for clients. Over the past nine months they have developed a multi-channel funnel for The Secret Skincare, an emerging Australian skincare brand preparing for international expansion. By focusing on quality over quantity and strategically selecting focus channels, the agency honed in on valuable market segments and reached untapped audiences.

“TikTok has been a game-changer in the advertising funnels for our clients. It helped us access a huge Gen Z market that was previously relatively untouched,” said Ben Hardy, Creative Director at Social Meteor.

As a result of incorporating TikTok, The Secret has reached over half a million potential new Gen Z and Millennial customers, contributing to a YoY revenue increase of 147% and a 160% boost in the number of online sales. The strategy has also yielded a consistent 23X Return on Ad Spend (ROAS) and a 34% Customer Acquisition Cost (CAC) reduction.

Social Meteor’s recent partnership with Kitchen Warehouse also marked another milestone.

Hardy said the six-week, social-only campaign promoting Kitchen Warehouse’s new Wolstead Mineral range resulted in an unprecedented sell-out and a staggering 15X ROAS.