Perth Royal Show appoints &Partners as creative partners following recent tender

After a recent tender, &Partners has been appointed by the Royal Agricultural Society of WA as the creative agency for the Perth Royal Show.

To build the ideal team, &Partners joined up with kwpx, the integrated agency behind events like Adelaide Fringe and Darwin Festival. They will be working alongside RASWA’s longstanding media strategy partners, Longreach Media as well as RASWA’s own team of marketing and event specialists.

&Partners’ Creative Directors / Partners, Bryan Dennis and Dav Tabeshfar, said: “The Perth Royal Show is without a doubt the most iconic annual event in the WA calendar, so naturally, we’re beyond stoked to be creating a new campaign platform for 2023 and beyond. We’re looking forward to working with the experienced hands at RASWA, Longreach and kwpx to bring this campaign to life.”

The 2023 campaign is currently in development and will launch one of the most ambitious line-ups in over 185 years of the show’s history. More than 300,000 people are expected to attend with over 400 entertainers, 300 performances and hundreds of stalls to keep them busy.

Marie Mayer, Community Engagement and Marketing Manager at Royal Agricultural Society of WA, said: “The Perth Royal Show may be the oldest event in Western Australia, but come September 23rd, it’ll be the newest too. So, we’re excited to launch the Show with an entirely fresh campaign. We’re all in love with the new direction and are looking forward to building on it over the next few years.”