New brand evolution sees regional agency Jack in the box evolve into thebox

Regionally housed creative agency ‘Jack in the box’ has recently launched its new brand evolution to ‘thebox’.

Founder & Imagineer, Scott Robinson, said: “Like most agencies in the last couple of years, it’s been about ‘evolve or die’. We’ve done some great work on both the agency and for our clients over the last few years, so it was time we made the shift that effectively had already happened internally.”

“The new brand is more about making a statement of the change. We deliberately didn’t include the name. We’ll probably get our ass kicked about it but fuck it…it’s time to be bold and have some fun.”

“We’ve consolidated how we describe what we deliver for clients into Brand, Campaign & Growth. With our focus on storytelling and solving problems, it’s nice to have a new look which wraps this all up.”

A refreshed website and a number of new appointments have bolstered the crew at thebox with Lucy Bellbin, Kendra Baxter and Noah Coffey all joining in the last 6 months.