Road Safety Commission reminds WA Drivers to leave their keys at home via Wildlings campaign

Road Safety Commission, via Wildlings, wanted to remind festive party goers that if you’re drinking, you shouldn’t be driving.

With both the good cheer and eggnog flowing freely over the Christmas season, it’s more critical than ever that WA motorists make sensible driving decisions.

Says Wildlings Partner, Nicole Lennox Gray: “With so many Christmas parties and functions in December, we thought it was important to remind road users that if you’re planning on having even a couple drinks, the sensible decision is to leave your car keys at home.”

Road Safety Commissioner Adrian Warner said with around 40 people dying each year in crashes where the driver was under the influence of alcohol, WA drivers still need reminding of the dangers of drinking and driving.

Agency: Wildlings
Creative Partners: Matt Wilson, Pat Lennox and Ben Green
Head of Art: Neil Martin
Digital Communications: Kirsten Brent
Graphic Designer: Garreth Bennett
Account Directors: Cait Totten, Farah Alias and Nicole Lennox Gray
Client: Road Safety Commission
Road Safety Commission
Director Policy & Programs: Rebecca Hamilton
Strategic Communications Officer: Joanna Hynes
Campaigns Officer: Alisia Mumby