City of Fremantle releases ‘Christmas like a pro in Freo’ via &Partners and Match & Wood

This Christmas, The City of Fremantle is offering shoppers a smarter way to spend their time and money. The campaign featuring online video, audio and social media was planned by Match & Wood, created by &Partners and produced by Dave Le May.

The new campaign ‘Christmas like a pro in Freo’ reminds us that we don’t need to join the swarms of panic-stricken shoppers, elbowing their way in and out of florescent-lit shopping factories. We can in fact opt for a more civilised experience and ‘Christmas like a pro, in Freo’.

The campaign promotes the proof-points that make Fremantle shopping trips more successful. There’s the famous Freo hospitality, supported by cafes, restaurants, bars and entertainment attractions; the broad range of independent retailers offering more inspiring gifts; and the creative spirit and unique Freo vibe.

Matt Hammond, Director City Business at City of Fremantle, said: “Fremantle’s retail scene continues to prove that our independent and creative business owners offer shoppers a unique experience that the big shopping centres just can’t. Our retailers are so much more connected to their customers and the in-store experience is unrivalled. There’s nowhere in WA that can offer the same hospitality, creativity and authenticity as Fremantle.”

Each execution stars a Freo local offering pro-tips for easier, more successful shopping experiences. Kevin Sanderson of Corner Store talks about gift shopping at independent stores, musician Grace Barbé shows us how to enjoy a post shopping moment and jet boat pilot Jimmy McGovern proves how powerful experiences can be.

VIEW THE GIFT LESS ORDINARY FILM
VIEW THE NOT SAME SAME FILM
VIEW THE EXPERIENCES ARE GIFTS FILM
PLAY THE ENJOYABLE SHOPPING RADIO SPOT
PLAY THE FOOD SHOPPING RADIO SPOT
PLAY THE EXPERIENCE SHOPPING RADIO SPOT

Credits
Client: City of Fremantle
Senior Economic Development Officer: Wendy O’Shaughnessy
Director City Business: Matt Hammond
A/Manager Economic Development & Marketing: Aimee Sabbatino
Media Agency: Match & Wood
Communications Director: Ashleigh Idle
Communications Director: Jodie Allen
Communications Manager: Ella-Jane Williams
Creative Agency: &Partners
Account Director: Tammy Hackett
Account Manager: Carol-Ann Cronin
Creative Director: Bryan Dennis
Creative Director: Dav Tabeshfar
Freo Business Owner: Kevin Sanderson
Jet Boat Pilot: Jimmy McGovern
Pro Shopper: Grace Barbé
Voice / Singer: Tina Muzondo
Jet Boat Passengers: &Partners
Director of Photography: David Le May
Sound Recordist: Scott Montgomery
1st AC / Data Wrangler: Andrew Samson
Sound Studio: Cue Sound
Sound Engineer: Mike Fragomeni
Sound Engineer: Shaun Sandosham