Dear Storyteller GM Mike Drysdale returns to State of Social with new masterclass

Mike Drysdale, General Manager of branded entertainment agency Dear Storyteller, is returning to State of Social this August to debut a new masterclass on branded entertainment and gamification in marketing.

The masterclass includes a deep dive into how game theory can create branded content that audiences choose to consume, rather than rush to skip. For those new to the subject, a comprehensive introduction to branded entertainment in its many forms will also be covered.

Named last year’s best speaker for day two of the event, Drysdale is no stranger to the State of Social stage. In 2021, his audience members were the first to play ‘The Concept’, a game developed by Dear Storyteller to help marketers invent branded entertainment concepts. Think, Gruen’s The Pitch meets Cards Against Humanity.

This time around, there’ll be more entertainment on the cards. Drysdale will be launching an all-new expansion set for The Concept, equipping marketers with tools to infuse game theory into their branded content and connect more meaningfully with their audiences.

The masterclass will be held on August 24th at the State of Social conference; tickets are on sale at https://stateofsocial.com.au/ now.