Reddit’s David Ray explores how URL communities drive IRL impact at State of Social ‘22

Amazing things can happen when you find your community online. So, when Reddit’s David Ray tells you to think ‘we’ instead of ‘me’, you should probably listen. And you can during his Keynote speech at State of Social ’22.

Meet David Ray, Reddit’s country manager (Australia)
From Amazon to Twitter to Telstra to WooliesX, David Ray is a marketer and digital strategist with impeccable credentials. Now at the helm of Reddit’s growth in Australia, he’s turning his talents to building communities, brand partnerships, influence and good karma for Redditors all over the country.

Why do you need to go from ‘me’ to ‘we’?
From r/wallstreetbets and the crash of the One Simple Wish website, to the Battle of the Joshes, in 2021, the most notable moments on Reddit were when redditors took their comments, comradery, conversations, and more from URL to IRL.

In his must-see keynote, David will take a deep dive into the moments and communities that inspired redditors to be catalysts for change both online and in the real world, exploring the reverberting impacts of this for brands and community-builders alike.

Grab your ticket before the price rises on May 1st!