303 MullenLowe Sydney adds raft of new brands to its expanding client roster

303 MullenLowe Sydney has continued its streak of new business wins, adding a raft of new brands to its expanding client roster.

The appointments follow a continued focus on developing the agency’s broad capabilities, from brand through to customer experience, brand experience, data, media and technology. The approach has paid dividends, with the business having added HBF to its client portfolio in late 2021, in addition to its long-standing leadership of Audi’s digital and customer experience.

More recently, it has been appointed by BuyersBuyers, Australia’s first national network connecting property buyers with expert property agents. 303 MullenLowe’s remit spans the full breadth of 303’s communications offering, providing brand positioning, visual identity, CX planning, website optimisation, martech consultancy and media conversion modelling.

It has also been appointed by the Australian Trade and Investment Commission (Austrade) to undertake international marketing to promote Australia’s export offering.

Says Fiona de Jong, chief marketing officer, Australian Trade and Investment Commission: “303 MullenLowe has successfully run several international campaigns with Austrade that create even stronger preference for Australia’s premium goods and services in a highly competitive environment.”

In addition to these newer wins, 303 MullenLowe Sydney last year also won Q Super B2B responsibilities and retained other major clients including Budget Direct, Harley Davidson, Cancer Institute NSW, Citi and Bayer.

While 303 MullenLowe’s broad capabilities already include strategy, creative, CX, digital, content, social and PR, the agency has appointed some industry heavyweights to support its expanding client roster. Jen Gledhill started in November as head of client service; Troy Parsonson has been hired to lead key new business wins and the agency has created a new role for Natalie Field as director of people and culture.

Says Joanna Gray (pictured above), managing director, 303 Sydney: “Our expansion is testament to the hard work and foresight of our team who have continued to look for new and innovative ways to broaden our capabilities and evolve our approach.

“We’re an agency that offers a deep and proven model of services that spans advertising, media, data and technology. Our recent growth has allowed us to invest further in our capabilities and our leadership.

“All of this has been achieved during a time challenged by remote working, industry uncertainty and a fluctuating global economy. To come through all of that as a strong and bright business is a reflection of the incredible client partnerships we have developed, and our amazing and committed team. We head into Q2 and beyond with solid growth and momentum.”