Campaign Brief’s Hot+Cold Chart for Perth, Sydney + Melbourne, Adelaide, Brisbane and NZ

There is a chart for New Zealand, Melbourne/Sydney, plus Adelaide, Brisbane and Perth.

The charts, published annually since 1997, are based on award performances over the previous year and the outlook going forward.

About the CB Hot+Cold Chart:

While size may be important to some big clients (“I’ve got a bigger agency than you”), it is by no means the only measure of an agency’s worth. Which is why Campaign Brief introduced in 1997 a new way of measuring our agencies: by relating their size to their creative product.

That way, clients seeking a big, creative agency know where to look. Some may prefer a small, creative shop. Others may seek a big, conservative operation. Or a small shop that pumps out what they want, when they want it, at the right price.

Whatever their tastes, CB make it easier to see where a selection of agencies in Australia and New Zealand sit in our 26th Annual Big vs Small – Hot vs Cold cross-analysis.

You can view this issue and past CB issues and subscribe at Campaign Brief Online or contact Mina via email.