Cash Converters appoints AJF Partnership as new creative agency following a competitive pitch
Cash Converters has appointed AJF Partnership as lead creative agency, following a competitive pitch that spanned nationally in late 2021.
AJF has been awarded end-to-end strategic and creative services for the business.
As Australia’s largest second-hand retailer and personal finance provider, Cash Converters has a clear vision for the future and is set to deliver new products for their customers and community.
Says Lisa Stedman, chief operating officer, Cash Converters: “Cash Converters has an ambitious growth strategy in a rapidly changing sector. It’s crucial we keep ahead of our customers’ expectations and we’re excited to see what AJF can deliver. They will play an important part in helping us achieve our ambitions and take us to the next level.”
Says Andrew Foote, founding partner and executive creative director, AJF: “There’s a real desire for success and the chemistry across the team has been great from the start. We’re delighted and grateful to join Cash Converters on their journey.”
The first campaign developed by AJF for Cash Converters will launch in March 2022.
4 Comments
Another long standing WA based client leaves Perth and takes with it jobs and expertise and opportunities. Very sad when this happens and not great for the future of our industry.
Rare had done (what appeared to be) a good job with this client over many years.
One of the few remaining national accounts out of Perth and a big loss for the market.
Another great WA brand goes east expecting to get better
This is a terrible brand with a terrible business model. Also nobody lost their job. or will gain a job if this account stayed local, big flashy name does not mean big flashy budget. The world needs far less of these types of businesses, and we owe it to ourselves not to support them.
Interesting take @Good Riddance. By that logic, you’d have to say there are quite a few clients in Perth just as harmful too right? Where do you draw the line? Would you work on TAB, Crown, RWWA, RIO etc? Very few agencies in this town would reject work over ethical concerns. There used to be one, but they went back to their burrow…