Super Bowl LVI: Pringles is stuck on you
One of this year’s Super Bowl LVI ads that caught Campaign Brief’s eye was this Pringles ‘Stuck In’ spot created by Grey New York, set to the music of Lionel Richie’s classic song, ‘Stuck On You’.
Pringles is delivering ingenious humour and game day snacking inspiration with the release of its fifth consecutive spot, breaking its silence on a real fan phenomenon. Proving yet again to be a Big Game advertiser to watch, this year’s ad shows the length fans will go to enjoy their favorite salty snack, tapping into the unexpectedly fun consequences that only come with munching on Pringles crisps. Fans were recently given a SNEAK PEEK via the Pringles social channels with real Tweets from Pringles’ fans recounting their own ‘stuck in’ experiences.
The spot is inspired by the age-old ‘Pringles problem’ fans experience while reaching for the last crisp in the iconic can – getting your hand ‘stuck in’. In fact, 43% of people admitted to getting their hands stuck in a Pringles can! After tuning in, Pringles fans will understand getting stuck isn’t a problem at all – rather, something to be celebrated as a “worth it” risk to reach every single irresistible crisp.
Credits
Agency: Grey New York
Global Creative Chairman & President Creative: John Patroulis
Chief Creative Officer: Justine Armour
Executive Creative Director: Peter Alsante
Group Creative Director: Leo Barbosa
Group Creative Director: Cuanan Cronwright
Associate Creative Director: Robert Jencks
Associate Creative Director: Tan Erginay
Associate Creative Director: Athanasia Efthimiu
Associate Creative Director: Gemma Slack
EVP, Global Account Director: Brian Weston
SVP, Account Director: Kim Reeder
SVP, Account Director: Nicole Nazarenus
VP, Account Director: Lindsey Martinangelo
Account Executive: Jay McGill
Project Manager: Jane Ertle
Planning Director: Nicolas Pilaprat
Production: Townhouse
Townhouse VP, Director of Integrated Production: Kimberly Kietz
Townhouse Chief Production Officer: James McPherson
Townhouse Integrated Producer: Lauren Wood
Townhouse Director of Music Production: Kurt Steinke
Townhouse SVP, Head of Business Affairs: Stephen Bernstein
Townhouse Business Affairs Manager: Angelique Vargas
Townhouse Associate Business Affairs Manager: Valerie Sachs
Townhouse VP, Head of Talent: Natasha Howell
Production Company (Los Angeles)
Director: Tom Kuntz @ MJZ
Director of Photography: André Chemetoff
Editor (person & company): Russeli Icke @ Whitehouse
Audio Mix (person & company): Dante DeSole @ GPS
Music: Lionel Richie “Stuck on you”
Editorial – WHP
Russell Icke : Editor
Tiffany Taveras : Assistant Editor
Caitlin Grady : Executive Producer
Liz Stallmeyer : Producer
VFX – Carbon
Executive Producer – Nick Haynes
Head of Production : Tia Perkins
Producer : Rosetta Canuto
2D Lead Artist : Chris Wiseman
