Nine Perth, Nova & Homestart unite for Married at First Sight $50k giveaway promotion

Nine Perth has launched the year with a bang with a local Married At First Sight campaign together with Nova 937 and Homestart, giving away $50,000 in February.

“Nova and MAFS $50 Fridays” is the latest co-promotion to be devised through creative collaboration between the Nine Perth and Nova marketing teams, encouraging cross-platform audience growth, with listeners watching Channel 9 each night for the MAFS-word, then tuning to Nova the next day for their chance to enter.

The TV promo, filmed on green screen and produced in-house by the team at Nine Perth, features Nova Breakfast’s Nathan, Nat and Shaun floating on clouds, cupid-themed, compiled with moving animation and overlay to capture viewer attention.

Contesting starts today, with the first MAFS-word appearing in the highly anticipated premiere episode of Married At First Sight tonight at 7.30 on Channel 9. The major prize winner will be announced on Nova 937 Breakfast at the end of the four-week campaign.