Water Corporation Nature Knows Best campaign via The Brand Agency wins Best Integrated Campaign at AC&E Awards; Brand’s Simon Thuijs recognised as Young Strategist of the Year
The Brand Agency’s Nature Knows Best campaign for the Water Corporation was recognised as this year’s best integrated campaign at the AC&E Awards announced in Sydney last night.
The campaign gives nature a voice to point out that humans are the only species on earth that waste water. Using humour to take on this serious issue, the integrated campaign focuses on a team of wildlife vigilantes who enforce water-wise behaviour – assertively educating humans about the small changes we can all make to conserve water for the planet.
The Brand Agency’s Transformation Strategist, Simon Thuijs, was also recognised as the Young Strategist of the Year.
Brand Agency Art Director, Ellen Treharne was a finalist for Young Creative of the Year, but narrowly missed out.
The ADMA Creativity & Effectiveness Awards (AC&Es) celebrate and reward the brilliant work of individuals, agencies and brands, leveraging the power of strategy and creativity to deliver effectiveness.
1 Comment
Obviously originality is not part of the judging criteria, otherwise the creators of Wilfred would be barking mad!