96FM launch global first “Dynamic Audio”

March 31 2021, 2:36 pm | BY Kim Shaw | No Comments
96FM launch global first “Dynamic Audio”

Last night on the top of Quest East Perth 96FM shared a Global First “Dynamic Audio”.

 

ARN’s Head of Audio Product & Innovation, Adam Williams presented the details behind ARN being the first media business in the world to provide dynamically targeted advertising on AM, FM and DAB+ radio that can be measured in real time.

Photos below, from Left to Right.

1. Andrew Mathwin (Firefly 360), Leilani Vakaahi (96FM), Astrida Rumbens (Carat)

2. Luke Andrioff, Nicola Woods (Right Direction Marketing), Liana Thelander (96FM)

3. Kendall Crake, Dean Clairs, Lisa Shaw, Mark Pascoe, Russell Clarke – All 96FM

4. Andrew Mathwin (Firefly 360), Gary Roberts (96FM)

5. Ruth Leyland-Cowan (RLC Group), Wendy Allen (96FM)

6. Rick Hart (Hart & Co.), Maddie Gray (96FM)

7. Dean Clairs, Yana Planinic, Heather Fordham – All 96FM

8. Rick Hart (Hart & Co.), Peta Collie (96FM)

9. Ruth Leyland-Cowan (RLC Group), Justin Walker (Media Junction), Marissa Owen (Media Junction)

96FM launch global first “Dynamic Audio” 96FM launch global first “Dynamic Audio” 96FM launch global first “Dynamic Audio” 96FM launch global first “Dynamic Audio” 96FM launch global first “Dynamic Audio” 96FM launch global first “Dynamic Audio” 96FM launch global first “Dynamic Audio” 96FM launch global first “Dynamic Audio” 96FM launch global first “Dynamic Audio”